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ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜
  • ืงื™ื“ื•ื ืืชืจื™ื
  • ื›ืชื™ื‘ื” ืฉื™ื•ื•ืงื™ืช
  • ืงื ื™ื™ืช ื“ื•ืžื™ื™ืŸ
  • ืงื™ื“ื•ื ืืชืจื™ื
  • ื›ืชื™ื‘ื” ืฉื™ื•ื•ืงื™ืช
  • ืงื ื™ื™ืช ื“ื•ืžื™ื™ืŸ
ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜
  • ืงื™ื“ื•ื ืืชืจื™ื
  • ื›ืชื™ื‘ื” ืฉื™ื•ื•ืงื™ืช
  • ืงื ื™ื™ืช ื“ื•ืžื™ื™ืŸ
  • ืงื™ื“ื•ื ืืชืจื™ื
  • ื›ืชื™ื‘ื” ืฉื™ื•ื•ืงื™ืช
  • ืงื ื™ื™ืช ื“ื•ืžื™ื™ืŸ
ืจืืฉื™ » ืคืจืกื•ื ืžืžื•ืžืŸ » ื›ืœ ืžื” ืฉืืชื ื—ื™ื™ื‘ื™ื ืœื“ืขืช ืขืœ ื”ืฉื™ื ื•ื™ื™ื ื”ื’ื“ื•ืœื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก

ื›ืœ ืžื” ืฉืืชื ื—ื™ื™ื‘ื™ื ืœื“ืขืช ืขืœ ื”ืฉื™ื ื•ื™ื™ื ื”ื’ื“ื•ืœื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก

omer ืื™ืŸ ืชื’ื•ื‘ื•ืช

ืื ื—ื ื• ืืžื ื ื ืžืฆืื™ื ืจืง ืžืขื˜ ืื—ืจื™ ืืžืฆืข 2016, ืื‘ืœ ืื™ืŸ ืกืคืง ืฉืขื“ ื›ื” ื–ื• ื”ื™ืชื” ืฉื ื” ื“ืจืžื˜ื™ืช ื‘ืžื™ื•ื—ื“ ื‘ืชื—ื•ื ื”ื—ื™ืคื•ืฉ ื”ืžืžื•ืžืŸ. ื‘ืžื˜ืจื” ืœื”ื‘ื™ื ืืช ืื“ื•ื•ืจื“ืก ืœืขื™ื“ืŸ ื”-mobile-first, ื™ืฆืื” ื”ืฉื ื” ื’ื•ื’ืœ ื‘ื›ืžื” ื”ื›ืจื–ื•ืช ื’ื“ื•ืœื•ืช ืฉื”ืจืขื™ื“ื• ืืช ื”ืงืจืงืข ืชื—ืช ืจื’ืœื™ื”ื ืฉืœ ืื ืฉื™ ื”-PPC ื‘ืจื—ื‘ื™ ื”ืขื•ืœื. ื‘ื›ืชื‘ื” ืฉืœืคื ื™ื›ื ื ืกืงื•ืจ 4 ืžื”ืฉื™ื ื•ื™ื™ื ื”ืžืฉืžืขื•ืชื™ื™ื ื‘ื™ื•ืชืจ ืฉื”ื•ื›ืจื–ื• ื”ืฉื ื” ืขื“ ื›ื” ื•ื ื“ื•ืŸ ื‘ืžืฉืžืขื•ืชื, ื•ืืฃ ื ืงื‘ืœ ื”ืฆืฆื” ืงื˜ื ื” ืœืขืชื™ื“ ืœื‘ื•ื.

ื›ืœ ืžื” ืฉืืชื ื—ื™ื™ื‘ื™ื ืœื“ืขืช ืขืœ ื”ืฉื™ื ื•ื™ื™ื ื”ื’ื“ื•ืœื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก

ื‘-24 ื‘ืžืื™ ืื™ืจื—ื” ื’ื•ื’ืœ ืื™ืจื•ืข ืขื ืง ื‘ืฉื Google Performance Summit. ื‘ืื™ืจื•ืข ืจื‘ ื”ืžืฉืชืชืคื™ื ื ื›ื—ื• ืจื‘ื™ื ืžืžื•ืžื—ื™ ื”ืฉื™ื•ื•ืง ื•ื”ืื ืœื™ื˜ื™ืงืก ื”ื˜ื•ื‘ื™ื ื‘ืขื•ืœื, ื•ืฉืžืขื• ืจืืฉื•ื ื™ื ืขืœ ื›ืžื” ืžื”ืฉื™ื ื•ื™ื™ื ืžืจื—ื™ืงื™ ื”ืœื›ืช ืฉื’ื•ื’ืœ ืžืชื›ื ื ืช ืขื‘ื•ืจื ื• ื‘ื–ืžืŸ ื”ืงืจื•ื‘. ื”- Summit ื”ื™ืชื” ื”ืฉื™ื ืฉืœ ื›ืžื” ื—ื•ื“ืฉื™ื ืขืžื•ืกื™ ื”ื›ืจื–ื•ืช ืžืฆื“ ืขื ืงื™ืช ื”ื—ื™ืคื•ืฉ, ืฉื”ื—ืœื• ืžื—ื•ื“ืฉ ืคื‘ืจื•ืืจ.

ื”ืกื™ื‘ื” ืœืฉื™ื ื•ื™ื™ื ื”ืœืœื•, ื›ืคื™ ืฉืžื’ื“ื™ืจ ืื•ืชื” ืกืจื™ื“ื”ืืจ ืจืžืืกื•ื•ืืžื™ (Ramaswamy), ืกื’ืŸ ื ืฉื™ื ื‘ื›ื™ืจ ืœืขื ื™ื™ื ื™ ืฉื™ื•ื•ืง ื•ืžืกื—ืจ ื‘ื’ื•ื’ืœ, ื”ื™ื ืฉื”ืžื•ื‘ื™ื™ืœ ืžืฉื ื” ืืช ื”ื›ืœ. ื’ื•ื’ืœ ืขื•ื‘ืจืช ื‘ื™ืžื™ื ืืœื” ืฉื™ื ื•ื™ ืžื—ืฉื‘ืชื™ ื•ื™ื™ืฉื•ืžื™ ืžืงื™ืฃ, ืžื”ืชืืžื” ืฉืœ ื”ืžื•ืฆืจื™ื ืฉืœื” ืœืžื•ื‘ื™ื™ืœ ืœืขื™ืฆื•ื‘ื ืžื—ื“ืฉ ื›ืฉื”ืžื•ื‘ื™ื™ืœ ื”ื•ื ื‘ืžืจื›ื– โ€“ ื—ืฉื™ื‘ืช mobile-first.

ื•ืžื” ื–ื” ืื•ืžืจ ื‘ืคื•ืขืœ? ืœื ืžืขื˜ ื‘ื›ืœืœ:

ืฉื™ื ื•ื™ื™ื ื‘ืžื•ื“ืขื•ืช ื”ืœื•ืงืืœื™ื•ืช ื‘-Google Maps

ื‘ืžืกื’ืจืช ื”ื ืื•ื ื”ืžืจื›ื–ื™ ื‘ืคืกื’ื” ื—ืฉืคื” ื’ื•ื’ืœ ื›ืžื” ื ืชื•ื ื™ื ืกื˜ื˜ื™ืกื˜ื™ื™ื ืžืคืชื™ืขื™ื ื‘ื™ื•ืชืจ, ืฉืžื‘ื”ื™ืจื™ื ืžื—ื“ืฉ ืืช ื”ืงืฉืจ ื‘ื™ืŸ ื”ืžื•ื‘ื™ื™ืœ ืœื—ื™ืคื•ืฉื™ื ื”ืžืงื•ืžื™ื™ื ื•ืœืขืกืงื™ื ื”ืžืงื•ืžื™ื™ื:

  • ืžืกื‘ื™ื‘ ืœืขื•ืœื, ื›-90% ืžื”ืžื›ื™ืจื•ืช ืžืชืจื—ืฉื•ืช ืขื“ื™ื™ืŸ ื‘ื—ื ื•ื™ื•ืช ืขืฆืžืŸ, ื•ืœื ืื•ื ืœื™ื™ืŸ
  • ื›ืฉืœื™ืฉ ืžื”ื—ื™ืคื•ืฉื™ื ืฉืžืชื‘ืฆืขื™ื ื”ื™ื•ื ื‘ืžื•ื‘ื™ื™ืœ ื”ื ืงืฉื•ืจื™ ืžื™ืงื•ื
  • ื‘ืžื”ืœืš ื”ืฉื ื” ื”ืื—ืจื•ื ื”, ื›ืžื•ืช ื”ื—ื™ืคื•ืฉื™ื ืงืฉื•ืจื™ ื”ืžื™ืงื•ื ื’ื“ืœื” ื‘-50% ืžื”ืจ ื™ื•ืชืจ ืžืืฉืจ ื”ื—ื™ืคื•ืฉื™ื ื‘ืžื•ื‘ื™ื™ืœ ื‘ื›ืœืœื•ืชื
  • ื™ื•ืชืจ ืžืžื™ืœื™ืืจื“ ืื ืฉื™ื ืžืฉืชืžืฉื™ื ื›ื™ื•ื ื‘ื’ื•ื’ืœ ืžืคื•ืช
  • ื—ื™ืคื•ืฉื™ ื’ื•ื’ืœ (ื’ื ื‘ืžืคื•ืช ื•ื’ื ื‘ื—ื™ืคื•ืฉ ื”ืจื’ื™ืœ) ืžื‘ื™ืื™ื ืงื•ื ื™ื ืœ-1.5 ืžื™ืœื™ืืจื“ ื™ืขื“ื™ื ืžื“ื™ ืฉื ื”
  • 84% ืžื”ืงื•ื ื™ื ืขื•ืจื›ื™ื ื—ื™ืคื•ืฉื™ื ืžืงื•ืžื™ื™ื ืœืคื ื™ ื‘ื™ืฆื•ืข ืจื›ื™ืฉื”
  • ืฉืœื•ืฉื” ืžืชื•ืš ืืจื‘ืขื” ืื ืฉื™ื ืฉืžื—ืคืฉื™ื ืžื•ืฆืจ ืื• ืฉื™ืจื•ืช ื‘ืงืจื‘ืช ืžืงื•ื ื‘ืืžืฆืขื•ืช ื”ืกืžืืจื˜ืคื•ืŸ ืฉืœื”ื ืžื‘ืงืจื™ื ื‘ืขืกืง ืžืงื•ืžื™ ืชื•ืš ื™ื•ื ืื—ื“, ื•-28% ืžืชื•ืš ื”ื—ื™ืคื•ืฉื™ื ื”ืœืœื• ืžืกืชื™ื™ืžื™ื ื‘ืจื›ื™ืฉื”.

ื”ืžืกืงื ื” ื”ื‘ืœืชื™ ื ืžื ืขืช ืžื ืชื•ื ื™ื ืืœื• ื”ื™ื ืฉื›ืœ ืขืกืง ืคื™ืกื™ ืฉืจื•ืฆื” ืœื’ื“ื•ืœ ื—ื™ื™ื‘ ืœื ืฆืœ ื›ืœ ื”ื–ื“ืžื ื•ืช ืฉื™ืฉื ื” ื›ื“ื™ ืœื”ืงืœ ืขืœ ืื ืฉื™ื ืœืžืฆื•ื ืื•ืชื• ืื•ื ืœื™ื™ืŸ, ื•ื‘ื›ืš ืœืžืฉื•ืš ืื•ืชื ืœื”ื’ื™ืข ืœืขืกืง ืขืฆืžื•. ืžืกื™ื‘ื” ื–ื•, ืขื•ืžื“ืช ื’ื•ื’ืœ ืœื—ืฉื•ืฃ ื‘ืฉื‘ื•ืขื•ืช ื•ื‘ื—ื•ื“ืฉื™ื ื”ื‘ืื™ื ื›ืžื” ืคื•ืจืžื˜ื™ื ื•ืคื™ืฆ'ืจื™ื ื—ื“ืฉื™ื ืœืžื•ื“ืขื•ืช ืฉืœ ื’ื•ื’ืœ ืžืคื•ืช, ืฉื™ืกืคืงื• ื›ืžื” ื”ื–ื“ืžื ื•ื™ื•ืช ื—ื“ืฉื•ืช ื•ื‘ืขืœื•ืช ืขืจืš ื‘ื“ื™ื•ืง ืœืžื˜ืจื” ื–ื•.

ืื– ืžื” ื—ื“ืฉ ื‘ืžืคื•ืช?

ืžื•ื“ืขื•ืช ื’ื•ื’ืœ ืžืคื•ืช ื”ื—ื“ืฉื•ืช ืžื™ื•ืขื“ื•ืช ืœืกื™ื™ืข ืœืขืกืงื™ื ืœืงื‘ืœ ื—ืฉื™ืคื” ื‘ืื•ืชื "ืžื™ืงืจื•-ืจื’ืขื™ื" ืฉื‘ื”ื ืœืงื•ื—ื•ืช ืคื•ื˜ื ืฆื™ืืœื™ื™ื ืžื—ืคืฉื™ื ื‘ื’ื•ื’ืœ (ื•ื‘ืขื™ืงืจ ื“ืจืš ื”ืกืžืืจื˜ืคื•ืŸ) ืžืฉื”ื• ืœืงื ื•ืช ืื• ืœืื›ื•ืœ ื‘ืกื‘ื™ื‘ืชื ื”ืงืจื•ื‘ื”.

ื”ืžื•ื“ืขื•ืช ื”ืœืœื• ื™ื•ืคื™ืขื• ื‘ืืคืœื™ืงืฆื™ื™ืช ื’ื•ื’ืœ ืžืคื•ืช, ื‘ื’ืจืกืื•ืช ื”ืžื•ื‘ื™ื™ืœ, ื”ื˜ืื‘ืœื˜ ื•ื”ื“ืกืงื˜ื•ืค ืฉืœ ืืชืจ ื’ื•ื’ืœ ืžืคื•ืช ื•ื‘ืชื•ืฆืื•ืช ื”ืœื•ืงืืœื™ื•ืช ืฉืœ Google.com. ื‘ืืคืœื™ืงืฆื™ื™ืช ื’ื•ื’ืœ ืžืคื•ืช ืชื•ืคื™ืข ืžื•ื“ืขื” ืื—ืช ื”ืžืกื•ืžื ืช ื‘ืชื•ื•ื™ืช ืกื’ื•ืœื” ืžืขืœ ื”ืชื•ืฆืื•ืช ื”ืื•ืจื’ื ื™ื•ืช, ื•ืื™ืœื• ื‘ื—ื™ืคื•ืฉื™ื ื‘ืืชืจ ื’ื•ื’ืœ ืžืคื•ืช ื™ื•ืคื™ืขื• ืฉืชื™ื™ื ื›ืืœื• ืœื›ืœ ื”ื™ื•ืชืจ.

ืžื•ื“ืขืช_ืžืคื•ืช

ื‘ืžืกื’ืจืช ืชื•ืฆืื•ืช ื”ื—ื™ืคื•ืฉ ื”ืœื•ืงืืœื™ื•ืช ื‘ืžื ื•ืข ื”ื—ื™ืคื•ืฉ (ืฉืฉืžืŸ ื”ืจืฉืžื™ ื”ื•ืExpanded Maps Results), ืžืฉืชืžืฉื™ื ืฉื™ืงืœื™ืงื• ืขืœ ื”ืงื™ืฉื•ืจ " "More places ืฉื‘ืชื—ืชื™ืช ืชื™ื‘ืช ื”ืชื•ืฆืื•ืช ื”ืžืงื•ืžื™ื•ืช ื™ืจืื• ืžื•ื“ืขืช ื’ื•ื’ืœ ืžืคื•ืช ื‘ืจืืฉ ื”ืขืžื•ื“ ืฉืชืกื•ืžืŸ ื‘ืชื•ื•ื™ืช ืžื•ื“ืขื” ื‘ืฆื‘ืข ืฆื”ื•ื‘.

ืคื™ืฆ'ืจ ื—ื“ืฉ ืืš ืžื•ื›ืจ – Promoted Pins

ืžืฉืชืžืฉื™ ื•ื•ื™ื™ื– ื™ื–ื”ื• ื›ื ืจืื” ืืช ื”ืคื™ืฆ'ืจ ื”ื‘ื โ€“ "ืกื™ื›ื•ืช" ืžืžื•ืชื’ื•ืช ืฉืžื•ืคื™ืขื•ืช ืขืœ ื”ืžืคื” ืขืฆืžื” ื•ืžืืคืฉืจื•ืช ืœืขืกืงื™ื ืœื”ืชื‘ืœื˜ ืขืœ ืคื ื™ ื”ืžืชื—ืจื™ื ืฉื ืžืฆืื™ื ื‘ืื–ื•ืจ ืฉืœื”ื. ื›ืš ื–ื” ืขื•ืžื“ ืœื”ื™ืจืื•ืช:

ืกื™ื›ื•ืช

ืื, ืœืžืฉืœ, ืžืฉืชืžืฉ ืžื—ืคืฉ ื‘ื™ืช ืžืจืงื—ืช ื‘ืื–ื•ืจ ื‘ื• ื”ื•ื ื ืžืฆื, ื”ื•ื ื™ืจืื” ืขืœ ื”ืžืคื” ืกื™ื›ื” ืขื ื”ืœื•ื’ื• ืฉืœ ืกื•ืคืจ ืคืืจื, ื‘ืฆื™ืจื•ืฃ ืžื•ื“ืขื” ืขืœ ืžื‘ืฆืข ืฉื™ืžืฉื•ืš ืื•ืชื• ืœื”ื’ื™ืข ื“ื•ื•ืงื ืœืฉื. ื•ื‘ื›ืœ ืžืงืจื”, ื”ื•ื ื™ืจืื” ืกื™ื›ื•ืช ืžืžื•ืชื’ื•ืช ื›ืืœื” ืฆืฆื•ืช ืกื‘ื™ื‘ ื”ืžืกืœื•ืœ ืฉืœื• ื‘ืขืช ืฉื™ืžื•ืฉ ื‘"ืžืคื•ืช".

ืžื•ื“ืขื” ื‘-Local Pack

ื”ื™ื” ื–ื” ืžืžืฉ ืœืื—ืจื•ื ื”, ื‘ืžืกื’ืจืช ื•ืขื™ื“ืช SMX Advanced, ืฉื’ื•ื’ืœ ืื™ืฉืจื• ื›ื™ ื”ืžื•ื“ืขื•ืช ืžื’ื™ืขื•ืช ื’ื ืœ- ,Local Packืชื™ื‘ืช ื”ืชื•ืฆืื•ืช ืฉืžื•ืคื™ืขื” ื‘ืจืืฉ ื”ืขืžื•ื“ ื”ืจืืฉื•ืŸ ืขื‘ื•ืจ ื—ื™ืคื•ืฉื™ื ืžืงื•ืžื™ื™ื. ื”ื“ื•ื’ืžื” ืฉื”ื•ืฆื’ื” ื‘ื•ื•ืขื™ื“ื” ื”ื™ืชื” ืฉืœ ืชื™ื‘ืช ื”ืœื•ืงืืœ ื›ืฉื”ื™ื ืžื›ื™ืœื” 3 ืชื•ืฆืื•ืช, ืฉื”ืจืืฉื•ื ื” ืžื‘ื™ื ื™ื”ืŸ ื”ื™ื ืžืžื•ืžื ืช ื•ื”ืฉืชื™ื™ื ื”ืื—ืจื•ืช ื”ืŸ ืื•ืจื’ื ื™ื•ืช- ืื‘ืœ ื”ื•ื‘ื”ืจ ื›ื™ ื”ืขื ื™ื™ืŸ ื ืžืฆื ืขื“ื™ื™ืŸ ื‘ืฉืœื‘ ื”ื‘ื“ื™ืงื•ืช ื•ื”ืคื•ืจืžื˜ ื”ืกื•ืคื™ ืขืฉื•ื™ ืขื•ื“ ืœื”ืฉืชื ื•ืช (ื›ืš ืฉื™ื›ืœื•ืœ, ืœื“ื•ื’ืžื”, 4 ืชื•ืฆืื•ืช ืฉื”ืจืืฉื•ื ื” ืžื‘ื™ื ื™ื”ืŸ ื”ื™ื ืžืžื•ืžื ืช).

ื›ืœ ื–ื” ื™ืงืจื” ื‘ื”ื“ืจื’ื” ื‘ืžื”ืœืš ื”ื—ื•ื“ืฉื™ื ื”ื‘ืื™ื, ืื‘ืœ ื—ื‘ืœ ืขืœ ื›ืœ ืจื’ืข – ื›ืืŸ ืชื•ื›ืœื• ืœืงืจื•ื ืžื“ืจื™ืš ืฉืœ ื’ื•ื’ืœ ืขืœ ืืคืฉืจื•ื™ื•ืช ื”ืคืจืกื•ื ื‘ื’ื•ื’ืœ ืžืคื•ืช ื•ื”ื“ืจื›ื™ื ืœื”ื’ื™ืข ืœืฉื ื›ื‘ืจ ืขื›ืฉื™ื•.

ืžื•ื“ืขืช ื˜ืงืกื˜ ืžื•ืจื—ื‘ืช

ืœืื—ืจ ืฉื”ืกื™ืจื” ืืช ื”ืžื•ื“ืขื•ืช ืžืฆื“ื• ื”ื™ืžื ื™ ืฉืœ ื”ืžืกืš ื‘ื“ืกืงื˜ื•ืค ื‘ืคื‘ืจื•ืืจ ื”ืฉื ื”, ื’ื•ื’ืœ ื™ื•ืฆืืช ื‘ื”ื•ื“ืขื” ืžืจืขื™ืฉื” ื ื•ืกืคืช โ€“ ื”ืฉืงืชืŸ ืฉืœ ืžื•ื“ืขื•ืช ื”ื˜ืงืกื˜ ื”ืžื•ืจื—ื‘ื•ืช. ืžื“ื•ื‘ืจ ื›ืืŸ ื‘ื”ื•ื“ืขื” ื“ืจืžื˜ื™ืช ื‘ื™ื•ืชืจ, ื•ืืคื™ืœื• ืขื ืงื™ืช ื”ื—ื™ืคื•ืฉ ืขืฆืžื” ืžื’ื“ื™ืจื” ื–ืืช ื›ืฉื™ื ื•ื™ ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ ืœืžื•ื“ืขื•ืช ื”ื˜ืงืกื˜ ื‘ื›ืœ ืฉื ื•ืช ืงื™ื•ืžื” ืฉืœ ืื“ื•ื•ืจื“ืก.

ื‘ืžื•ื“ืขื•ืช ื”ื˜ืงืกื˜ ื”ืžื•ืจื—ื‘ื•ืช, ืชื•ื›ืคืœ ื”ื›ื•ืชืจืช ื”ื‘ื•ื“ื“ืช ื‘ืช 25 ื”ืชื•ื•ื™ื ืฉืงื™ื™ืžืช ื›ื™ื•ื ืœืฉืชื™ ื›ื•ืชืจื•ืช ื‘ื ื•ืช 30 ืชื•ื•ื™ื ื›ืœ ืื—ืช. ื’ื ื”ืชื™ืื•ืจ ื™ืขื‘ื•ืจ ืฉื™ื ื•ื™ โ€“ ืžืฉืชื™ ืฉื•ืจื•ืช ืฉืœ 35 ืชื•ื•ื™ื ืœืฉื•ืจื” ืื—ืช ื”ืžื›ื™ืœื” 80 ืชื•ื•ื™ื.

ื‘ื ื•ืกืฃ, ืื“ื•ื•ืจื“ืก ืชื—ืœืฅ ื›ืขืช ืื•ื˜ื•ืžื˜ื™ืช ืืช ื›ืชื•ื‘ืช ื”-URL ืœืชืฆื•ื’ื” ืžืชื•ืš ื›ืชื•ื‘ืช ื”ืืชืจ ื”ืกื•ืคื™ืช, ื•ืžืคืจืกืžื™ื ื’ื ื™ื•ื›ืœื• ืœื”ื•ืกื™ืฃ ืฉืชื™ ื›ืชื•ื‘ื•ืช ืฉืœ ื“ืคื™ ื ื—ื™ืชื”, ื‘ืื•ืจืš ืฉืœ ืขื“ 15 ืชื•ื•ื™ื ื›ืœ ืื—ืช.

ื›ืš ื™ื™ืจืื• ื”ืžื•ื“ืขื•ืช ื”ื—ื“ืฉื•ืช:

ืžื•ื“ืขื”_ืžื•ืจื—ื‘ืช

ืœืคื™ ื”ื ืชื•ื ื™ื ืฉืœ ื’ื•ื’ืœ ืžื‘ื“ื™ืงื•ืช ืžื•ืงื“ืžื•ืช ืฉื ืขืฉื•, ื”ืฉื™ื ื•ื™ ื”ื–ื” ืžื’ื“ื™ืœ ืืช ืฉื™ืขื•ืจ ื”ื”ืงืœืงื•ืช (CTR) ื‘ืžื™ื“ื” ื ื™ื›ืจืช โ€“ ืขื“ 20%. ืชืžื•ืจื” ื‘ืกื“ืจ ื’ื•ื“ืœ ื›ื–ื” ื‘ื”ื—ืœื˜ ืžื—ื™ื™ื‘ืช ื”ื›ื ื” ืžื•ืงื“ืžืช, ื•ืœืฉื ื›ืš ืืกืคื ื• ื›ืžื” ื˜ื™ืคื™ื ืฉื™ืขื–ืจื• ืœื›ื ืœื”ืคื™ืง ืืช ื”ืžื™ื˜ื‘ ืžื”ืžื•ื“ืขื•ืช ื”ืžื•ืจื—ื‘ื•ืช ื”ื—ื“ืฉื•ืช:

ืฉืคืจื• ืืช ื”- Quality Scoreย ืฉืœื›ื ืขื›ืฉื™ื•

ืฆื™ื•ืŸ ื”ืื™ื›ื•ืช ื”ื•ื ืžืœื›ืชื—ื™ืœื” ื”ืžื“ื“ ื”ื—ืฉื•ื‘ ื‘ื™ื•ืชืจ ื‘ื—ืฉื‘ื•ืŸ ื”ืื“ื•ื•ืจื“ืก ืฉืœื›ื, ืื‘ืœ ื›ืขืช ื”ื•ื ืขื•ืžื“ ืœืงื‘ืœ ืžืฉื ื” ื—ืฉื™ื‘ื•ืช: ืื ืœื•ืงื—ื™ื ื‘ื—ืฉื‘ื•ืŸ ืืช ื’ื•ื“ืœื ื”ืžืฆื•ืžืฆื ืžืžื™ืœื ืฉืœ ืžืกื›ื™ ื”ืžื•ื‘ื™ื™ืœ, ื‘ืฆื™ืจื•ืฃ ื”ื”ืชืจื—ื‘ื•ืช ืฉืœ ื”ืชื•ืฆืื•ืช ื”ืžืžื•ืžื ื•ืช ื‘ืจืืฉ ื”ืขืžื•ื“, ืžื‘ื™ื ื™ื ื›ื™ ื”ืขืกืงื™ื ืฉื™ืื›ืœืกื• ืืช ื”ืžืงื•ืžื•ืช ื”ืจืืฉื•ื ื™ื ื‘ืชื•ืฆืื•ืช ื”ืžืžื•ืžื ื•ืช ื™ื”ื™ื• ื‘ืขืœื™ื• ืฉืœ ื”ื ื“ืœ"ืŸ ื”ื™ืงืจ ื‘ื™ื•ืชืจ ื‘ืขืžื•ื“ื™ ื”ืชื•ืฆืื•ืช โ€“ ื‘ืขื™ืงืจ ืขื‘ื•ืจ ื—ื™ืคื•ืฉื™ื ื‘ืขืœื™ ื›ื•ื•ื ื” ืžืกื—ืจื™ืช. ื”ืžื“ืจื™ืš ื”ืžืคื•ืจื˜ ื”ื–ื” ืžืกื‘ื™ืจ ืืช ื—ืฉื™ื‘ื•ืชื• ืฉืœ ืฆื™ื•ืŸ ื”ืื™ื›ื•ืช, ื•ืžืฆื™ืข ืฉื™ื˜ื” ื‘ืช 3 ืฉืœื‘ื™ื ืœืฉื™ืคื•ืจื•.

ื”ืชืื™ืžื• ืืช ื”ืชืงืฆื™ื‘ ืœืขืœื™ื™ื” ื‘-CTR

ื”ื“ื™ื•ื•ื—ื™ื ื”ืจืืฉื•ื ื™ื ืžื‘ื•ื“ืงื™ ื”ื‘ื˜ื ืฉืœ ื”ืžื•ื“ืขื•ืช ื”ืžื•ืจื—ื‘ื•ืช ืžืืฉืฉื™ื ืืช ื”ื˜ืขื ื” ืฉืœ ื’ื•ื’ืœ ืœื’ื‘ื™ ื”ืขืœื™ื” ื‘-CTR ืขื‘ื•ืจ ืžื•ื“ืขื•ืช ืืœื•, ื•ืœื“ื‘ืจื™ื”ื ืื›ืŸ ื™ืฉื ื” ืขืœื™ื” ืฉืœ ื›- 20-25% ื‘ืžื“ื“ ื–ื”. ื ืจืื”, ืื ื›ืš, ืฉืงืžืคื™ื™ื ื™ื ืฉื”ืชืงืฆื™ื‘ ืฉืœื”ื ื”ื•ื ื ืžื•ืš ื™ื’ื™ืขื• ืœืชืงืจื” ื”ื™ื•ืžื™ืช ืฉืœื”ื ืœืขืชื™ื ืงืจื•ื‘ื•ืช ื™ื•ืชืจ, ื›ืš ืฉืžืชืขื•ืจืจ ื”ืฆื•ืจืš ื‘ืžืขืงื‘ ืฆืžื•ื“ ื•ืขืงื‘ื™ ืื—ืจ ื“ื•ื— ื ืชื— ื”ื”ื•ืคืขื•ืช ื•ืขืจื™ื›ืช ืฉื™ื ื•ื™ื™ื ื‘ื”ืชืื ืœืžืชืจื—ืฉ.

ืฉื›ืชื‘ื• ืืช ื˜ืงืกื˜ ื”ืžื•ื“ืขื•ืช โ€“ ื‘ืชืฉื•ืžืช ืœื‘ ืœื›ื•ืชืจืช

ื‘ืžื•ื“ืขื•ืช ื”ื˜ืงืกื˜ ื”ืžื•ืจื—ื‘ื•ืช, ื’ื•ื’ืœ ืœื ืจืง ืžืขื ื™ืงื” ืœื ื• ืคื™ 2 ื™ื•ืชืจ ืžืงื•ื ืœื”ืขื‘ืจืช ื”ืžืกืจ ื”ืฉื™ื•ื•ืงื™ ืฉืœื ื•, ืืœื ื’ื ืžืฉื ื” ืืช ืขืฆื ื”ืžื‘ื ื” ืฉืœ ื”ืžื•ื“ืขื”. ืื ื‘ืจืฆื•ื ื ื• ืœืžืงืกื ืืช ื”ืชื•ืขืœืช ืฉื™ื›ื•ืœื” ืœืฆืžื•ื— ืœื ื• ืžื”ืฉื™ื ื•ื™ ื”ื–ื”, ืœื ื ื•ื›ืœ ืœื”ืกืชืคืง ืคืฉื•ื˜ ื‘ื”ืจื—ื‘ืชื ืฉืœ ื”ื˜ืงืกื˜ื™ื ืฉืœ ื”ืžื•ื“ืขื•ืช ื”ื™ืฉื ื•ืช. ืžื” ืฉื ื—ื•ืฅ ื›ืืŸ ื”ื•ื ื—ืฉื™ื‘ื” ืžื—ื•ื“ืฉืช ืขืœ ื”ื“ืจืš ื‘ื” ืื ื• ื›ื•ืชื‘ื™ื ืืช ื”ืงื•ืคื™ ืœืžื•ื“ืขื•ืช ื”ืื“ื•ื•ืจื“ืก ืฉืœื ื•, ืฉืžื•ืชืืžืช ื‘ืžื™ื•ื—ื“ ืœืคื•ืจืžื˜ ื”ื—ื“ืฉ.

ื‘ืžื•ื“ืขื” ื”ื—ื“ืฉื” ืขื•ืžื“ ืœืจืฉื•ืชื ื• ืžืจื—ื‘ ื›ืคื•ืœ ืœื ื™ืกื•ื— ื›ื•ืชืจืช ืื˜ืจืงื˜ื™ื‘ื™ืช, ืฉื™ื›ื•ืœื” ืœื›ืœื•ืœ ื™ื•ืชืจ ืžื™ืœื•ืช ืžืคืชื— ื•ืืฃ ืงืจื™ืื” ืœืคืขื•ืœื”. ื“ืจืš ื˜ื•ื‘ื” ืœื”ื›ื™ืŸ ืืช ื”ืฉื˜ื— ืœืงื•ืคื™ ื”ื—ื“ืฉ ื”ื™ื ืœื ืกื•ืช ื•ืœืขื ื•ืช ืœืงืจื™ื˜ืจื™ื•ื ื™ื ืฉืœ ื’ื•ื’ืœ ืขื‘ื•ืจ ื™ืฆื™ืจืช ื›ื•ืชืจืช ืืจื•ื›ื”, ืฉื›ื•ืœืœืช ืืช ืฉื•ืจืช ื”ืชื™ืื•ืจ ื”ืจืืฉื•ื ื” ื‘ืชื•ืš ื”ื›ื•ืชืจืช.

ื›ืš ืชื•ื›ืœื• ืœื”ืชื—ื™ืœ ื•ืœืขืจื•ืš ื ื™ืกื•ื™ื™ื ื›ื“ื™ ืœื‘ื“ื•ืง ืื™ื–ื” ืžื”ื˜ืงืกื˜ื™ื ื”ืืจื•ื›ื™ื ืžื•ืฉื›ื™ื ื™ื•ืชืจ ืงืœื™ืงื™ื, ื›ืš ืฉืœื›ืฉื™ื•ืฉืงื• ืžื•ื“ืขื•ืช ื”ื˜ืงืกื˜ ื”ืžื•ืจื—ื‘ ื™ื”ื™ื” ื ื™ืชืŸ ืœืขืจื•ืš ืฆืžืฆื•ื ืงืœ ื•ื”ืชืืžื” ืฉืœ ื”ื›ื•ืชืจื•ืช ื”ืืจื•ื›ื•ืช ื”ืžืฆืœื™ื—ื•ืช ื‘ื™ื•ืชืจ ืœืคื•ืจืžื˜ ื”ื—ื“ืฉ ืฉืœ ื”ื›ื•ืชืจืช ื”ื›ืคื•ืœื”, ื‘ืžืงื•ื ืœื”ืชื—ื™ืœ ืžืืคืก ืขื ื›ื•ืชืจื•ืช ื›ืคื•ืœื•ืช ื—ื“ืฉื•ืช ืœื’ืžืจื™.

ื‘ื™ื“ื™ื ื’ ืžื‘ื•ืกืก ืžื›ืฉื™ืจ

ืฉื™ื ื•ื™ ืžื”ื•ืชื™ ื ื•ืกืฃ ืฉืขื•ืžื“ ืœื”ืชืจื—ืฉ ื‘ืื“ื•ื•ืจื“ืก ื‘ื—ื•ื“ืฉื™ื ื”ืงืจื•ื‘ื™ื ื”ื•ื ื”ืžื›ืจื– ืžื‘ื•ืกืก ื”ืžื›ืฉื™ืจ, ืฉืžืคืจื™ื“ ืžื—ื“ืฉ ื‘ื™ืŸ ืกื•ื’ื™ ื”ืžื›ืฉื™ืจื™ื (ื“ืกืงื˜ื•ืค, ื˜ืื‘ืœื˜ ื•ื˜ืœืคื•ืŸ) ืœืจืืฉื•ื ื” ืžืื– ื”ืžืขื‘ืจ ืœืงืžืคื™ื™ื ื™ื ืžืฉื•ืคืจื™ื ื‘-2013. ื›ืขืช, ืžืคืจืกืžื™ื ื™ื•ื›ืœื• ืœื”ื’ื™ืฉ ื”ืฆืขื•ืช ืœืžื›ืจื– ืœืคื™ ืžื›ืฉื™ืจ, ื›ื•ืœืœ ื˜ืื‘ืœื˜. ืžื›ืคื™ืœื™ ื”ืฆืขื•ืช ื”ืžื—ื™ืจ ื™ืžืฉื™ื›ื• ืœื”ืชืงื™ื™ื, ืื‘ืœ ืžืคืจืกืžื™ื ื™ื•ื›ืœื• ืœื‘ื—ื•ืจ ืืช ื”ืžื›ืฉื™ืจ ืขืœื™ื• ืžื‘ื•ืกืก ื”ืงืžืคื™ื™ืŸ, ื•ืœืื• ื“ื•ื•ืงื ื“ืกืงื˜ื•ืค: ื›ืœื•ืžืจ, ื”ื‘ื™ื“ื™ื ื’ ื”ื ืคืจื“ ืœื˜ืื‘ืœื˜ ื—ื•ื–ืจ, ื•ืงืžืคื™ื™ื ื™ื ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ืžื‘ื•ืกืกื™-ืžื•ื‘ื™ื™ืœ ื›ืฉื”ืžื›ืคื™ืœื™ื ื”ื ืขื‘ื•ืจ ื“ืกืงื˜ื•ืค ื•/ืื• ื˜ืื‘ืœื˜.

ืขื ื™ื™ืŸ ืฉืœ ื˜ื™ื™ืžื™ื ื’

ืขื ื”ืžืขื‘ืจ ื”ื’ื•ื‘ืจ ืฉืœ ืžืฉืชืžืฉื™ื ืœืžื•ื‘ื™ื™ืœ, ื”ื‘ื™ืกื•ืก ืฉืœ ืงืžืคื™ื™ื ื™ื ืขืœ ื“ืกืงื˜ื•ืค ื ื”ื™ื” ืคื—ื•ืช ื•ืคื—ื•ืช ืจืœื•ื•ื ื˜ื™ ื•ืชื•ืื ืืช ื”ืžืฆื™ืื•ืช. ืขื ื–ืืช, ืœื“ื‘ืจื™ื• ืฉืœ ื’'ืจื™ ื“ื™ืฉืœืจ (Dischler) ืฉืžื•ื‘ื™ืœ ืืช ืชื—ื•ื ื ื™ื”ื•ืœ ื”ืžื•ืฆืจ ื‘ืื“ื•ื•ืจื“ืก, ื”ืžืคืจืกืžื™ื ืขืฆืžื ื”ื ืืœื” ืฉื”ื™ืกืกื• ืžืœืขืฉื•ืช ืืช ื”ืžืขื‘ืจ ืœืžื•ื‘ื™ื™ืœ. ื”ื•ื ื˜ื•ืขืŸ ื›ื™ ื”ื™ื” ื–ื” ื”ืฆืขื“ ืฉืœ ื’ื•ื’ืœ ื‘ื™ืฆื™ืจืช ื”ืงืžืคื™ื™ื ื™ื ื”ืžืฉื•ืคืจื™ื ืฉื”ื‘ื™ื ืืช ื”ืžืคืจืกืžื™ื ืœื”ืชืจื’ืœ ืœืฉื™ื ื•ื™ ื•ืœื‘ืงืฉ ืžื™ื•ื–ืžืชื ื™ื•ืชืจ ื’ืžื™ืฉื•ืช, ืฉืชืืคืฉืจ ืœื”ื ืœื™ื™ืฉื ืืช ื’ื™ืฉืช ื”-mobile first.

ื›ื™ืฆื“ ื–ื” ื™ืขื‘ื•ื“

ื›ืืฉืจ ื”ืฉื™ื ื•ื™ ื™ื™ื•ืฉื, ืžืคืจืกืžื™ื ื™ืงื‘ืขื• ืืช ื‘ื™ื“ ื”ื‘ืกื™ืก ืฉืœื”ื ืขื‘ื•ืจ ืžื›ืฉื™ืจ ืžืกื•ื™ื, ื•ืื– ื™ื•ื›ืœื• ืœืงื‘ื•ืข ื”ืฆืขื•ืช ืžื—ื™ืจ ืžื•ืชืืžื•ืช (bid adjustments) ืขื‘ื•ืจ ื”ืžื›ืฉื™ืจื™ื ื”ืื—ืจื™ื โ€“ ืฉื™ื ื•ืขื• ืž- 100- ืื—ื•ื– ืœ 900+ ืื—ื•ื– (ืขืœื™ื” ืžื”ืžืงืกื™ืžื•ื ืฉืœ 300+ ืื—ื•ื– ืฉืงื™ื™ื ื”ื™ื•ื). ื›ืืฉืจ ืœื ืชื™ืงื‘ืข ื”ืฆืขืช ืžื—ื™ืจ ืžื•ืชืืžืช, ื™ื”ื™ื” ื–ื” ื›ืžื• ืื™ ืงื‘ื™ืขื” ืฉืœ ื”ืฆืขืช ืžื—ื™ืจ ืžื•ืชืืžืช ืœืžื•ื‘ื™ื™ืœ ื”ื™ื•ื, ื›ืืฉืจ ื”ืขืœื•ืช ืœืงืœื™ืง ื”ืžืงืกื™ืžืœื™ืช ืขื‘ื•ืจ ื“ืกืงื˜ื•ืค/ื˜ืื‘ืœื˜ ืชื”ื™ื” ืชืงืคื” ื’ื ืœืžื•ื‘ื™ื™ืœ.

ืœืฆื•ืจืš ื”ื“ื•ื’ืžื”, ืžืคืจืกืžื™ื ื™ื•ื›ืœื• ืœืงื‘ื•ืข ืืช ื”ืฆืขืช ื”ืžื—ื™ืจ ืฉืœื”ื ืœืคื™ ื”ืžื•ื‘ื™ื™ืœ, ื•ืื– ืœื™ืฆื•ืจ ื”ืชืืžื•ืช ื‘ื”ืฆืขื•ืช ื”ืžื—ื™ืจ ืขื‘ื•ืจ ื“ืกืงื˜ื•ืค ื•ื˜ืื‘ืœื˜ (ื›ืœ ืื—ื“ ืžื”ื ื‘ื ืคืจื“), ื›ืš ืฉื”ืžื•ื‘ื™ื™ืœ ื™ื”ื•ื•ื” ืืช ื”ื‘ืกื™ืก ืœืงืžืคื™ื™ืŸ.

ื”ืงืžืคื™ื™ื ื™ื ื”ืžืฉื•ืคืจื™ื ื”ื’ื™ืขื• ื‘ื–ืžื ื• ืžืชื•ืš ื”ื”ื‘ื ื” ืฉืœ ื’ื•ื’ืœ ื›ื™ ืžืฉืชืžืฉื™ื ื ื•ื”ื’ื™ื ืœืขื‘ื•ืจ ื‘ื™ืŸ ื”ืžื›ืฉื™ืจื™ื ื”ืฉื•ื ื™ื ื‘ืžื”ืœืš ื”ื™ื•ื, ื•ื”ืฉืื™ืคื” ืฉืœื”ื ืœืืคืฉืจ ืœืžืคืจืกืžื™ื ืœื™ืฆื•ืจ ืงืžืคื™ื™ืŸ ืื—ื“ ืฉืžื˜ืจื’ื˜ ื›ืœ ืื—ื“ ืžื”ืžื›ืฉื™ืจื™ื ื”ืฉื•ื ื™ื. ื‘ืคื•ืกื˜ ืฉืœ ืกืจื™ื“ื”ืืจ ืจืžืืกื•ื•ืืžื™ ื‘ื‘ืœื•ื’ ื”ืจืฉืžื™ ืฉืœ ื’ื•ื’ืœ, ื‘ื• ื ื—ืฉืฃ ืœืจืืฉื•ื ื” ื”ืฉื™ื ื•ื™ ื”ืฆืคื•ื™, ื”ื•ื ืชื•ืืจ ื›ืš: "ืขื ื™ื•ืชืจ ื•ื•ืกืชื™ื, ืืชื ื™ื›ื•ืœื™ื ื›ืขืช ืœืขืฉื•ืช ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ื‘ื“ื™ื•ืง ืจื‘ ื™ื•ืชืจ, ื‘ื–ืžืŸ ืฉืืชื ืฉื•ืžืจื™ื ืขืœ ืคืฉื˜ื•ืช ื‘ืขื–ืจืช ืงืžืคื™ื™ืŸ ื™ื—ื™ื“ ืฉืžื’ื™ืข ืœืœืงื•ื—ื•ืช ืขืœ ืคื ื™ ื›ืœ ื”ืžื›ืฉื™ืจื™ื".

ื”ืฆืฆื” ืจืืฉื•ื ื” ืœืžืžืฉืง ื”ื—ื“ืฉ ืฉืœ ืื“ื•ื•ืจื“ืก

ืื“ื•ื•ืจื“ืก ืงื™ื™ืžืช ื›ื‘ืจ 15 ืฉื ื”, ื›ืืฉืจ ื”ืฉื™ืคื•ืฅ ื”ืื—ืจื•ืŸ ืฉืœ ื”ืžืขืจื›ืช ื”ื™ื” ืื™-ืฉื ื‘-2008. ืขื ืžื”ืคื›ืช ื”ืžื•ื‘ื™ื™ืœ ืฉืœ ื”ืฉื ืชื™ื™ื ื”ืื—ืจื•ื ื•ืช, ื•ื’ื ืœืœื ื›ืœ ืงืฉืจ ืืœื™ื”, ืื™ืŸ ืกืคืง ืฉื”ื’ื™ืข ื”ื–ืžืŸ ืœืฉื™ืคื•ืฅ ื›ื•ืœืœ ื•ืžืงื™ืฃ. ื•ืื›ืŸ, ื‘ืžืจืฅ ื”ืฉื ื” ื”ื›ืจื™ื–ื” ื’ื•ื’ืœ ืขืœ ืชื—ื™ืœืชื• ืฉืœ ืชื”ืœื™ืš ืขื™ืฆื•ื‘ ืžื—ื“ืฉ ื ืจื—ื‘ ื”ืžื™ื•ืขื“ ืœืจืขื ืŸ ืืช ืžืžืฉืง ืื“ื•ื•ืจื“ืก ื•ืœืขื“ื›ืŸ ืื•ืชื• ื›ืš ืฉื™ืชืื™ื ืœืขื•ืœื ืฉืœ mobile first.

ืžื“ื•ื‘ืจ ื‘ืžืฉื™ืžื” ืจื—ื‘ืช ื”ื™ืงืฃ, ืฉืžื˜ืจืชื” ื”ื™ื ื‘ื™ืŸ ื”ืฉืืจ ืœื”ืชื™ื™ื—ืก ืœื‘ืขื™ื•ืช ื•ื‘ืงืฉื•ืช ืฉื”ื•ืขืœื• ืขืœ ื™ื“ื™ ืžืคืจืกืžื™ื. ื‘ืฉื™ื—ื” ืขื ื‘ืœื•ื’ ื”ืฉื™ื•ื•ืง ื”ื“ื™ื’ื™ื˜ืœื™ Search Engine Land, ืกื™ืคืจ ืื—ืจืื™ ืชื—ื•ื ื ื™ื”ื•ืœ ื”ืžื•ืฆืจ ืฉืœ ืื“ื•ื•ืจื“ืก, ืคื•ืœ ืคื ื’ (Feng), ืขืœ ื”ืฉื™ื ื•ื™ ื”ืžืชื•ื›ื ืŸ:

"ื”ืกื™ื‘ื” ืฉืื ื—ื ื• ื‘ื•ื ื™ื ืžื—ื“ืฉ ืืช ืื“ื•ื•ืจื“ืก ื”ื™ื ืžืคื ื™ ืฉื”ืขื•ืœื ื”ืฉืชื ื” ื›ืœ ื›ืš ื‘ืžื”ืœืš ื”ืฉื ืชื™ื™ื ื”ืื—ืจื•ื ื•ืช. ืื“ื•ื•ืจื“ืก ื”ื™ื ื‘ืช ื™ื•ืชืจ ืž-15 ืฉื ื™ื ื•ื”ื•ืฉืงื” ื‘ื–ืžืŸ ืฉื’ื•ื’ืœ ืขื“ื™ื™ืŸ ื ื™ืกืชื” ืœืคืขื ื— ืžื”ื• ืชื—ื•ื ื”ื—ื™ืคื•ืฉ ื”ืžืžื•ืžืŸ. ื‘ื ื™ื ื• ืื•ืชื” ืžื—ื“ืฉ ืœืคื ื™ ื›ืžื” ืฉื ื™ื ืขื‘ื•ืจ ืขื•ืœื ื”ื“ืกืงื˜ื•ืค โ€“ ืกืžืืจื˜ืคื•ื ื™ื ื”ื™ื• ืื– ื‘ื ื™ ืฉื ื” ื‘ืœื‘ื“. ื›ืขืช ืื ื—ื ื• ื‘ืขื™ืฆื•ืžื• ืฉืœ ืžื” ืฉื”ื•ื ื›ื ืจืื” ื”ืฉื™ื ื•ื™ ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ ืžืื– ืฉืื“ื•ื•ืจื“ืก ื”ื•ืฆื’ื” ืœืจืืฉื•ื ื” (ื•ืื•ืœื™ ืžืขื•ืœื) ืขื ืžื•ื‘ื™ื™ืœ"… "ื™ืฉ ื›ืขืช ื“ืจื™ืฉื” ืžื•ื’ื‘ืจืช ืžืฆื“ ืžืคืจืกืžื™ื ื‘ืื“ื•ื•ืจื“ืก ื›ืคืœื˜ืคื•ืจืžื” โ€“ ืžืคืจืกืžื™ื ืžืจื™ืฆื™ื ืžื•ื“ืขื•ืช ื‘ื—ื™ืคื•ืฉ, ื‘ืจืฉืช ื”ืชื•ื›ืŸ, ื‘ืฉื•ืคื™ื ื’, ืžื•ื‘ื™ื™ืœ, ื•ื™ื“ืื•. ื‘ืกื™ื›ื•ืžื• ืฉืœ ื“ื‘ืจ, ื–ื• ื”ืกื™ื‘ื” ืฉืื ื—ื ื• ืžื“ืžื™ื™ื ื™ื-ืžื—ื“ืฉ ืืช ืื“ื•ื•ืจื“ืก".

ืคื ื’ ืžื•ืกื™ืฃ ื•ืื•ืžืจ ืฉื”ืขื™ืฆื•ื‘ ืžื—ื“ืฉ ืžื•ื ื—ื” ื‘ืžื™ื“ื” ืจื‘ื” ืขืœ ื™ื“ื™ ืฉื™ื—ื•ืช ืขื ืžืคืจืกืžื™ื, ื›ืืฉืจ ืฉืœื•ืฉื” ื ื•ืฉืื™ื ืขื™ืงืจื™ื™ื ืขืœื• ื‘ืฉื™ื—ื•ืช ืืœื•: ืจืืฉื™ืช, ืžืคืจืกืžื™ื ืืžืจื• ืฉื™ืฉื ื” ืชื—ื•ืฉื” ื›ื™ ืื“ื•ื•ืจื“ืก ื ื‘ื ืชื” ืกื‘ื™ื‘ ืžื•ืฆืจื™ื ื•ืคื™ืฆ'ืจื™ื, ื•ืœื ืกื‘ื™ื‘ ื”ืฆืจื›ื™ื ื•ื”ืžื˜ืจื•ืช ืฉืœื”ื. ืœื“ื‘ืจื™ื”ื, ื”ื ื™ื•ื•ื˜ ื‘ืžืขืจื›ืช ื”ื•ื ืœืขืชื™ื ืžืื•ื“ ืœื ืื™ื ื˜ื•ืื™ื˜ื™ื‘ื™ ื•ืžืฆืจื™ืš ืขืงื•ืžืช ืœืžื™ื“ื” ื’ื‘ื•ื”ื”. ืฉื ื™ืช, ื”ืคืœื˜ืคื•ืจืžื” ื”ืคื›ื” ื‘ืžื”ืœืš ื”ื–ืžืŸ ืœืžื•ืจื›ื‘ืช ื‘ื™ื•ืชืจ, ืขื ืžืื•ืช ืคื™ืฆ'ืจื™ื ืฉืžืชื•ื•ืกืคื™ื ืืœื™ื” ืžื“ื™ ืฉื ื” ื•ื ืขืจืžื™ื ืื—ื“ ืขืœ ื’ื‘ื™ ื”ืฉื ื™, ืžื” ืฉืžืกืจื‘ืœ ืขื•ื“ ืืช ื”ืฉื™ืžื•ืฉ ื‘ื”. ื•ืฉืœื™ืฉื™ืช, ื”ืขื™ืฆื•ื‘ ื”ื‘ืกื™ืกื™ ืฉืœ ืื“ื•ื•ืจื“ืก ื ืจืื” ืœื”ื ืžื™ื•ืฉืŸ.

ืื– ืžื” ืขื•ืžื“ ืœื”ืฉืชื ื•ืช?

ืจืืฉื™ืช, ื—ืฉื•ื‘ ืœื”ื“ื’ื™ืฉ ื›ื™ ื”ืคื•ื ืงืฆื™ื•ื ืœื™ื•ืช ืฉืœ ื”ืžืขืจื›ืช ืœื ืชืฉืชื ื”- ื‘ืžื•ื‘ืŸ ืฉื”ืขื™ืฆื•ื‘ ืžื—ื“ืฉ ืœื ื™ืฉืคื™ืข ืขืœ ื”ื“ืจืš ื‘ื” ืงืžืคื™ื™ื ื™ื ื‘ื ื•ื™ื™ื ื•ืžื ื•ื”ืœื™ื. ื”ืžื•ืงื“ ื™ื”ื™ื” ืขื“ื›ื•ืŸ ืื•ืคืŸ ื”ืชืฆื•ื’ื” ืฉืœ ื”ื ืชื•ื ื™ื ื•ื”ืคืจื™ืฉื” ืฉืœื”ื ืœืื•ืจืš ืชื”ืœื™ืš ื”ืขื‘ื•ื“ื”.

ื‘ – Performance Summit, ื—ืฉืคื• ื’ื•ื’ืœ ืคืจื˜ื™ื ืื•ื“ื•ืช ื”ืฉื™ื ื•ื™ื™ื ืฉื”ื ืขื•ืฉื™ื ื‘ืื“ื•ื•ืจื“ืก ื‘ื™ืžื™ื ืืœื” ืžืžืฉ. ื‘ื”ืชืื ืœืžืกืงื ื•ืช ืฉื ืืกืคื• ืขืœ ื™ื“ื™ื”ื ื‘ืžื—ืงืจ ื”ืžืงื™ืฃ ืฉืขืจื›ื• ื‘ืงืจื‘ ืžืคืจืกืžื™ื, ื”ื—ืœื™ื˜ื• ื‘ื’ื•ื’ืœ ืœื™ื™ืฉื ืฉืœื•ืฉื” ืขืงืจื•ื ื•ืช ืžืจื›ื–ื™ื™ื ื‘ืžืกื’ืจืช ื”ืขื™ืฆื•ื‘ ืžื—ื“ืฉ:

  1. ื”ืžื™ื“ืข ื”ื—ื™ื•ื ื™ ืœืžืคืจืกืžื™ื ืฆืจื™ืš ืœื”ื™ื•ืช ื ื’ื™ืฉ ืขื‘ื•ืจื โ€“ ื’ื•ื’ืœ ืฉื•ืืคื™ื ืœื”ื‘ื™ื ืืœ ืคื ื™ ื”ืฉื˜ื— ืืช ื”ืชื•ื‘ื ื•ืช ื”ืžื•ืคืงื•ืช ืžื”ื ืชื•ื ื™ื, ืขืœ ืžื ืช ืœื”ืงืœ ืขืœ ืžืคืจืกืžื™ื ืœืคืขื•ืœ ื‘ื”ืชืื. ืœื›ืŸ, ื“ืฃ ื”ื‘ื™ืช ื”ื—ื“ืฉ ืฉืœ ื—ืฉื‘ื•ืŸ ื”ืื“ื•ื•ืจื“ืก ื™ื™ืงืจื "overview page", ืฉื ื ื™ืชืŸ ื™ื”ื™ื” ืœืžืฆื•ื ืชืฆื•ื’ื” ื’ืจืคื™ืช ื ืงื™ื” ืฉืœ ื ืชื•ื ื™ื ืื•ื“ื•ืช ืžื™ื“ืช ื”ื”ืฆืœื—ื” ืฉืœ ื”ืงืžืคื™ื™ื ื™ื ื”ืฉื•ื ื™ื ื‘ื—ืฉื‘ื•ืŸ, ื—ืœื•ืงืช ื”ืคืขื™ืœื•ืช ื‘ื™ืŸ ื”ืžื›ืฉื™ืจื™ื ื”ืฉื•ื ื™ื, ื›ืžื•ืช ื”ืงืœื™ืงื™ื ื‘ืžื”ืœืš ื”ื™ื•ื ื•ืขื•ื“.
  2. ื”ืขืกืงื™ื ื‘ืžืจื›ื–, ื•ืœื ื”ืžืขืจื›ืช โ€“ ื’ื•ื’ืœ ืžืขื•ื ื™ื™ื ื™ื ืœื”ื’ืžื™ืฉ ืืช ืื“ื•ื•ืจื“ืก ื•ืœืืคืฉืจ ื”ืชืืžื” ืื™ืฉื™ืช ืฉืœ ื›ืœ ืงืžืคื™ื™ืŸ ืœืคื™ ืฆืจื›ื™ ื”ืขืกืง ื”ืกืคืฆื™ืคื™. ืœื›ืŸ, ืชื”ืœื™ืš ื™ืฆื™ืจืช ื”ืงืžืคื™ื™ืŸ ื”ื—ื“ืฉ ื™ื”ื™ื” ื‘ื ื•ื™ ืกื‘ื™ื‘ ื”ืขืกืง ื”ืžืคืจืกื ื•ืžื˜ืจื•ืช ื”ืฉื™ื•ื•ืง ืฉืœื•. ื‘ื‘ื ื™ื™ืช ืงืžืคื™ื™ืŸ ื ื•ื›ืœ ืœื”ื’ื™ื“ ืœืื“ื•ื•ืจื“ืก ืžื”ื ื”ืฆืจื›ื™ื ื•ื”ืจืฆื•ื ื•ืช ืฉืœื ื•, ื•ื”ืžืขืจื›ืช ืชืžืœื™ืฅ ืœื ื• ืขืœ ื”ืคื™ืฆ'ืจื™ื ื”ืžืชืื™ืžื™ื ื‘ื™ื•ืชืจ ืขื‘ื•ืจื ื•. ื•ื›ืืžื•ืจ, ื”-layout ื”ื—ื“ืฉ ืฉืœ ื”ืžืขืจื›ืช ื™ื”ืคื•ืš ืืช ืื•ืชื ื”ืคื™ืฆ'ืจื™ื ืœื–ืžื™ื ื™ื ื•ื ื’ื™ืฉื™ื ื‘ืžื™ื•ื—ื“.
  3. ืคื—ื•ืช ื–ื” ื™ื•ืชืจ โ€“ ื”ืžืขืจื›ืช ืชื”ื™ื” ืื™ื ื˜ื•ืื™ื˜ื™ื‘ื™ืช ื™ื•ืชืจ ื•ืงืœื” ื™ื•ืชืจ ืœืฉื™ืžื•ืฉ, ืœืœื ื”ืขื•ืžืก ืฉืžืืคื™ื™ืŸ ืื•ืชื” ื›ื™ื•ื. ื”ืžืืคื™ื™ื ื™ื ื”ื—ืฉื•ื‘ื™ื ื‘ื™ื•ืชืจ ื™ื•ื‘ืื• ืœืงื“ืžืช ื”ื‘ืžื”, ื›ืš ืฉื™ื”ื™ื• ื ื’ื™ืฉื™ื ื‘ืงืœื™ืง ืื—ื“ ืžื›ืœ ืžืงื•ื ื‘ื—ืฉื‘ื•ืŸ. ืœืฉื ื›ืš, ื”ืจื‘ื” ืžื”ืคื™ืฆ'ืจื™ื ื”ื—ืฉื•ื‘ื™ื ืฉืžืกืชืชืจื™ื ื›ื™ื•ื ื‘ืชื•ืš ืชืคืจื™ื˜ื™ื ื•ืชืคืจื™ื˜ื™ ืžืฉื ื” ื™ื•ืฆื’ื• ื‘ืฆื“ ื”ืžืกืš ืœื’ื™ืฉื” ืžื”ื™ืจื”.

ืžืชื™ ื›ืœ ื–ื” ืงื•ืจื”?

ื’ื•ื’ืœ ืžืชื›ื•ื•ื ื™ื ืœืคื ื•ืช ื‘ืžื”ืœืš 18 ื”ื—ื•ื“ืฉื™ื ื”ืงืจื•ื‘ื™ื ืœืžืคืจืกืžื™ื ื ื‘ื—ืจื™ื ืขื‘ื•ืจ ืฉืœื‘ ื”ื‘ื˜ื, ื›ืืฉืจ ื”ืžื˜ืจื” ื”ื™ื ืœื”ืฉื™ืง ืืช ื”ืžืขืจื›ืช ืœื›ืœืœ ื”ืžืฉืชืžืฉื™ื ืขื“ ืกื•ืฃ ืฉื ืช 2017.

ืื“ื•ื•ืจื“ืก_2

ื‘ืžื‘ื˜-ืขืœ ื ื™ืชืŸ ืœืจืื•ืช ืขื“ ื›ืžื” ื›ืœ ื”ืฉื™ื ื•ื™ื™ื ื”ืœืœื• ื”ื ืฉืœื‘ ื˜ื‘ืขื™ ื‘ื”ืชืคืชื—ื•ืช ืฉืœ ืขื•ืœื ื”-PPC, ื™ื™ืฉื•ืจ ืงื• ืžืชื‘ืงืฉ ืขื ื ืกื™ืงืชื• ื”ืžื˜ืื•ืจื™ืช ืฉืœ ื”ืžื•ื‘ื™ื™ืœ. ืžืคืจืกืžื™ื ืœื ื™ื›ื•ืœื™ื ืื• ืจื•ืฆื™ื ืขื•ื“ ืœืขื‘ื•ื“ ืขื ืžืขืจื›ื•ืช ืฉืžื‘ื•ืกืกื•ืช ืขืœ ื“ืกืงื˜ื•ืค, ื•ืขืœ ืืฃ ื”ืขื•ื‘ื“ื” ืฉื›ืœ ืฉื™ื ื•ื™ ื‘ืกื“ืจ ื’ื•ื“ืœ ื›ื–ื” ื‘ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ื‘ืฉืขื•ืช ืขื‘ื•ื“ื” ื ื•ืกืคื•ืช ื”ื“ืจื•ืฉื•ืช ื›ื“ื™ ืœื”ืกืชื’ืœ ื•ืœื”ืชื›ื•ื•ื ืŸ ืžื—ื“ืฉ โ€“ ื”ืจื™ ืฉื‘ืฉื•ืจื” ื”ืชื—ืชื•ื ื” ืžื“ื•ื‘ืจ ื‘ืฆืขื“ ื—ืฉื•ื‘ ืงื“ื™ืžื” ืฉื™ืชื‘ื˜ื ื‘ืฉื™ื•ื•ืง ืืคืงื˜ื™ื‘ื™ ื•ืจื•ื•ื—ื™ ื™ื•ืชืจ.

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ื”ืฉืืจืช ืชื’ื•ื‘ื”

ื‘ื™ื˜ื•ืœ

ืžื“ืจื™ื›ื™ ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜
  • ื›ืœื™ื ืœืงื™ื“ื•ื ืืชืจื™ื
  • ืขื“ื›ื•ืŸ ืœื™ื‘ื”
  • ืงื™ื“ื•ื ืืชืจื™ื ื—ื›ื ืžื‘ื•ืกืก Big Data
  • ืงื•ืจืก ืงื™ื“ื•ื ืืชืจื™ื
  • ASO, ืฉื™ื•ื•ืง ืœื—ื ื•ืช ืืคืœื™ืงืฆื™ื•ืช
  • ืงื ื™ื™ืช ืœื™ื ืงื™ื
  • ื›ืœ ื™ื•ื
  • ืคืจืกื•ื ืžืžื•ืžืŸ
    ื”ื›ื™ืจื• ืืช ื’ื•ื’ืœ ืฉื•ืคื™ื ื’: 'ืขืจื•ืฅ ื”ืงื ื™ื•ืช' ืžื‘ื™ืช ื’ื•ื’ืœ ืฉื ื•ืชืŸ ืœืžื›ื™ืจื•ืช ืฉืœื›ื ืื•ืŸ-ืœื™ื™ืŸ ืชื ื•ืคื” ืžื—ื•ื“ืฉืช
    Ecommerce
    5 ื”ืืœื˜ืจื ื˜ื™ื‘ื•ืช ื”ื˜ื•ื‘ื•ืช ื‘ื™ื•ืชืจ ืœ-Keyword Planner (ื›ืœื™ ืžื™ืœื•ืช ืžืคืชื—) ืฉืœ ื’ื•ื’ืœ
    ืคืจืกื•ื ืžืžื•ืžืŸ
    ื™ืฉ ืœื›ื ืืชืจ E-Commerce? ื›ืš ืชืงืคื™ืฆื• ืืช ื™ื—ืก ื”ื”ืžืจื” ืฉืœื• ื‘ืžื•ื‘ื™ื™ืœ
    Ecommerce
    ื›ืœ ืžื” ืฉืืชื ื—ื™ื™ื‘ื™ื ืœื“ืขืช ืขืœ ื”ืฉื™ื ื•ื™ื™ื ื”ื’ื“ื•ืœื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก
    ืคืจืกื•ื ืžืžื•ืžืŸ
    ื˜ื™ืค ืœืฉื™ื•ื•ืง – ื•ื•ื™ื“ืื•

    ื‘ืจื™ืืŸ ื“ื™ืŸ ืขืœ 8 ืฆืขื“ื™ื ืœื”ืฉื’ืช ืžื™ืงื•ืžื™ื ื’ื‘ื•ื”ื™ื ื‘ื’ื•ื’ืœ ื‘- 2020

    ืื•ื“ื•ืช ืžืจืงื˜ื™ื ื’
    ืžืจืงื˜ื™ื ื’ ื”ื•ื ื‘ืœื•ื’ ื”ืžืกืงืจ ืืช ืชื—ื•ืžื™ ื”ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜. ืฆื•ื•ืช ื”ื›ื•ืชื‘ื™ื ื”ืžื•ืžื—ื” ืฉืœื ื• ืขื•ืงื‘ ื‘ืื•ืคืŸ ืจืฆื™ืฃ ืื—ืจ ื”ื—ื™ื“ื•ืฉื™ื ื•ื”ื˜ืจื ื“ื™ื ื”ื—ืžื™ื ื‘ื™ื•ืชืจ ื‘ืชื—ื•ื, ื•ืžื‘ื™ื ืœื›ื ืžื“ืจื™ื›ื™ื, ืกืงื™ืจื•ืช ื•ืžืืžืจื™ ืขื•ืžืง ืฉื™ืขื–ืจื• ืœื›ื ืœื”ื™ืฉืืจ ืžืขื•ื“ื›ื ื™ื ื•ืœื”ืžืฉื™ืš ืœื”ืชืคืชื— ื•ืœืจืขื ืŸ ืืช ืืกื˜ืจื˜ื’ื™ื•ืช ื”ืฉื™ื•ื•ืง ื”ืื™ื ื˜ืจื ื˜ื™ ืฉืœื›ื.

    ื‘ื™ืŸ ื”ืฉืืจ, ืชื•ื›ืœื• ืœืžืฆื•ื ื›ืืŸ ืžื™ื“ืข ืขื“ื›ื ื™ ื•ืžื•ืขื™ืœ ืขืœ ืงื™ื“ื•ื ืื•ืจื’ื ื™ (seo), ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืžื ื•ืขื™ ื”ื—ื™ืคื•ืฉ, ืืกื˜ืจื˜ื’ื™ื•ืช ืฉื™ื•ื•ืง ื‘ืืžืฆืขื•ืช ืชื•ื›ืŸ ื•ืืช ื›ืœ ื”ืขื“ื›ื•ื ื™ื ื”ืื—ืจื•ื ื™ื ื‘ืื™ื ื˜ืจื ื˜ ื•ืขืจื•ืฆื™ ืฉื™ื•ื•ืง ื ื•ืกืคื™ื ืœืขืกืงื™ื.

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    ื—ื‘ืจืช seoboots, ืจื—ื•ื‘ ื”ืฉื—ื 30 ืคืชื— ืชืงื•ื”.

    ืžื•ืžื—ื™ื ื‘ืชื—ื•ื ื”ืฉื™ื•ื•ืง ื”ืื™ื ื˜ืจื ื˜ื™? ืžืขื•ื ื™ื™ื ื™ื ืœื›ืชื•ื‘ ืœืžืจืงื˜ื™ื ื’? ืฆืจื• ืงืฉืจ ื“ืจืš noa@seoboots.co.il.

    ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜ืžืืžืจื™ ืฉื™ื•ื•ืง ื•ืคืจืกื•ื
    ื›ื™ืฆื“ ืœื—ื–ื•ืจ ืœืžื™ืงื•ืžื™ื ืœืื—ืจ ืขื“ื›ื•ืŸ ื‘ื’ื•ื’ืœ, ื‘-7 ืฆืขื“ื™ื ืคืฉื•ื˜ื™ื
    ืคืจืกื•ื ื ื™ื™ื˜ื™ื‘ โ€“ ืฉืงื™ืคื•ืช ื”ื™ื ืฉื ื”ืžืฉื—ืง
    7 ื˜ืจื ื“ื™ื ื‘ืฉื™ื•ื•ืง ื”ื“ื™ื’ื™ื˜ืœื™ ืฉืืชื ื—ื™ื™ื‘ื™ื ืœื”ื›ื™ืจ ื‘-2017
    ื›ืฉ-eBay ืคื•ื’ืฉ ืืช ืคื™ื™ืกื‘ื•ืง: Market Networks ื”ืŸ ื”ืžื”ืคื›ื” ื”ื‘ืื” ื‘ืื™ื ื˜ืจื ื˜
    ื‘ืœื•ื’ ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜ 2022
    ืื ื—ื ื• ืฉื™ื•ื•ืง ื‘ืื™ื ื˜ืจื ื˜, ืžืคืช ืืชืจ
    ื”ืฉืชืชืคื• ื‘ืคื’ื™ืฉื•ืช ื”ืžืืกื˜ืจืงืœืืก ืฉืœ ืขื•ืžืจ ืฉื•ื•ื‘ืœ
    ืคื’ื™ืฉื” ื—ื•ื“ืฉื™ืช ืขื ืžื•ืžื—ื™ื ื‘ืชื—ื•ื ื”ืงื™ื“ื•ื ื›ื•ืœืœ ื’ื™ืฉื” ืœืžืขืจื›ืช ื›ืœ-ื™ื•ื
    ืœืคืจื˜ื™ื ื ื•ืกืคื™ื
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    ื’ืœื™ืœื” ืœืจืืฉ ื”ืขืžื•ื“
    ื“ื™ืœื•ื’ ืœืชื•ื›ืŸ
    ืคืชื— ืกืจื’ืœ ื ื’ื™ืฉื•ืช

    ื›ืœื™ ื ื’ื™ืฉื•ืช

    • ื”ื’ื“ืœ ื˜ืงืกื˜
    • ื”ืงื˜ืŸ ื˜ืงืกื˜
    • ื’ื•ื•ื ื™ ืืคื•ืจ
    • ื ื™ื’ื•ื“ื™ื•ืช ื’ื‘ื•ื”ื”
    • ื ื™ื’ื•ื“ื™ื•ืช ื”ืคื•ื›ื”
    • ืจืงืข ื‘ื”ื™ืจ
    • ื”ื“ื’ืฉืช ืงื™ืฉื•ืจื™ื
    • ืคื•ื ื˜ ืงืจื™ื
    • ืื™ืคื•ืก